InterTradeIreland All-Island Innovation Programme: Applying Design Thinking for your Organisation

Wednesday, 26 June 2019 9:15 AM - 12:00 PM GST

College Road, Cork, Co. Cork, xxxx, Ireland

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Unpacking Design Thinking (Master Class 9.15- 10.00) Partial Approval - Free

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Applying Design Thinking (Workshop 10.30- 12.00pm) Partial Approval - Free

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Wednesday, 26 June 2019 9:15 AM - 12:00 PM GST

Creative Zone, UCC Library Ground Floor, College Road, Cork, Co. Cork, xxxx, Ireland.

The All-Island Innovation Programme is an InterTradeIreland funded programme established to promote and encourage innovation across the island.  

For our next master class of the current three-year programme, UCC are delighted to announce that Dr. Peter Robbins of DCU's Business School ( will deliver both a master class entitled "Unpacking Design Thinking for innovation" and a practice-based workshop entitled "Applying Design Thinking for your Organisation"

This event takes place in the UCC Library Creative Zone on Wednesday June 26th 2019 (9.15-12.00 pm) and is targeted at the regional industrial audience managing innovation.  Attendance is free but registration in advance is required to facilitate room capacity and  catering.  The event will be followed by light refreshments and networking opportunity for attendees.



The talk, delivered by Dr. Peter Robbins of Dublin City University Business School, illuminates the principles of the Design Thinking approach championed by IDEO and Stanford University's D-School (  Peter is one of Ireland’s foremost experts in innovation and new product and service development. He was a former Global Director of Innovation Excellence for GSK before moving to academia.  His area of research is how firms organise for innovation. He was Head of the Department of Design Innovation in Maynooth University until January 2019, when he joined the DCU's Business School.  His masterclass and workshop focus on how Design Thinking can be utilised to support innovation and deliver new products, services and customer experiences to drive business forward.  Further information on the sessions is provided below:

Unpacking Design Thinking: (Master Class 9.15- 10.00am)

Design Thinking is an end-to-end innovation process that helps organisations generate new and better options for their innovation pipeline.  There are a couple of principal models but they each broadly share the same components.  In this section, we will look at the rise and rise of design thinking; we'll examine what type of organisations are using it and what impact it's having on their bottom line.  

Applying Design Thinking for your organisation (Workshop: 10.30-12.00 pm)

In this session, we'll apply design thinking tools and show how they can help you reframe challenges and opportunities in your business.  We will look at Journey Mapping; Creating a Design Brief and we'll do a little facilitated brainstorming.  By the end of the session you will know the principal elements of design thinking but, better still, you'll be able to bring it back to your office and apply it straightaway

Cancellation policy

By registering for attending this event, your data will be held by InterTradeIreland and the event hosting partner organisation of the All-Island Innovation Programme.  You may receive periodic updates of upcoming events from InterTradeIreland and/or the All-Island Innovation Programme partner organisations.  InterTradeIreland (and host organisation) will not circulate your details to any unrelated third party. 

Should you not wish to receive any related communication then please email me at and I will remove your data from the registration list post event

University College Cork

The InterTradeIreland All-Island Innovation Programme aims to promote and encourage innovation across the island of Ireland. A series of free innovation lectures, seminars and masterclasses are held throughout the year to share international best practice in areas of innovation. The Programme is delivered in partnership with InterTradeIreland, Queen’s University Belfast, NUI Galway, Dublin City University and University College Cork.

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